My Personal Bio:

My Name is Sam Eells and I am a 47 year old father of two amazing kids (12 & 10) an entrepreneur, restauranteur and an all around lucky guy.

I've spent the majority of my career as a sales and marketing professional but for the last 5 years I've directed my energy to developing a healthy fast-casual cafe concept called Octane Cafe based in Cleveland, OH. I started with the idea of offering people a healthy alternative to fast food and as we've developed the concept, we've become a destination for health minded people.

My partner Valerie Waugaman, who started as our marketing director, began competing in figure competition as a way to channel her god given athletic talent and to promote the cafe and the lifestyle we believe in so strongly. Over the next 3 years she became one of the top professional figure competitors in the world.

During that amazing experience, people started to seek us out for advice way beyond just what was good on the menu. Octane Cafe became a gathering point for people to express their own choices about living a healthy lifestyle.

The incredible demands upon Valerie to compete at a world class level taught us about diet, nutrition, supplements and the importance of having a very big "why" when you set a personal fitness and health goal. And by working with some of the best trainers, nutritionist and coaches in the world, we learned more about training and nutrition than we every imagined we would.


When I found Beachbody, I knew we had found a company I could fully embrace and endorse. Team Beachbody gives me an opportunity to work with people all across the country and give that same support and inspiration I've been able to give to our friends and customers in Cleveland.


If you're ready to get in the best shape of your life, I'm here to help you find your why and keep you on track to achieving your dream. Never forget the real victory is the journey itself. And you've found the right place to ensure that you have all the tools, techniques and the motivation to succeed.

Remember the secret is your diet.

If you want to reach your highest expectations, it's 80% diet and 20% workouts. Team Beachbody gives you everything you'll need. The body and health you aspire to is within your grasp right now. The choice is yours. Decide. Commit. Succeed. And have a good coach.

Sam Eells - Fuel4Life!

My Transformation Story:

My transformation has not been about weight loss but rather, attitude. As an athlete my whole life, I took my physical conditioning seriously but I also took it for granted. I was finally sidelined by a severe herniated disk and the resulting surgery and recovery in my late 30's.


After the surgery, I was no longer able to participate competitively in my favorite sports. Skiing, squash, even running, which had been the foundation of my fitness, was no longer an option. So, I had to adapt. I took up cycling rather then running and turned to the weight room rather than the squash court.

As I've grown older, my workouts have became much more of a daily mental and spiritual rejuvenation. As much therapy as it is physical conditioning as it is where I find my strength, my belief, my connection to my purpose... which is to help others find their own personal power by living a fit life.